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Questions for video script
I need a new video. I don't know
where to start. Here are some questions we like to ask:
What is the purpose/objective/goal of the video?
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Who is your target audience for this video?
What kind of people are they (occupation, age, gender, education)? What do they care
about (likes and dislikes)? What do they want? Is there a secondary audience?
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What is the desired response from your audience after they watch the video?
(Video should illicit an emotional response)
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When, where, and how will the video be shown (office, trade show, group,
meeting, or web)? How will it be used? Is there a secondary location?
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What length do you think the video needs to be to cover the subject matter?
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Where will we shoot the video? How many locations will we need to acquire
all the necessary footage?
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Will you need professional on-camera or voice talent for this production?
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What is your deadline for completing the video? Is a specific event driving
your deadline?
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Has your company/organization used video in the past? Do you have
examples of those videos?
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What is your budget for this project?
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Who will be approving the script and edit?
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Will there be printed support materials (let print/video do its best)?
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How will it be distributed? It must reach the target audience.
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Will the video need different languages (caption or dubbing)?
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Will the video need to be updated? (Planning for an update may reduce future
costs and increase the longevity and value of your video)
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I have a current video. I would like an updated one but don't know
where to start. Here are some questions we like to ask:
What do you like about your current video?
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What do you dislike about this video?
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Does the professionalism of this video appropriately portray your company's
image?
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In what setting do you present this sales/training video to your clients?
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How do you integrate this video into your overall sales/training
presentation?
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How do your clients respond to this video?
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Notes:
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